Branding has always been a vital part of business, but it may be more important now than ever before. With social media, consumers get exposed to new brands every day. This can be great for consumers who have plenty of options and are able to do research to find the best one, but it makes it harder for businesses.
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| Choosing a Title |
"My Father's Voice", which inspired "Hope is a Weapon", the story of a family and their experiences while their son deployed to Afghanistan is joining forces with Readers Magnet. This relationship will involve a whole bunch of marketing and promotional ideas to provide exposure. This November, "Hope is a Weapon" will be one of 150 titles at the New York Library Association's Book Fair. A fairly dubious honor. Below you will find a snippet of the book.
"The year was 2010. Private First Class (PFC) Charlie Martin, was getting ready for the ride of his life. He was about to deploy along with some 4,000 other Iowa and Nebraska National Guard troops to the pit they call Afghanistan. His days were numbered. In other words. He was leaving soon....maybe forever. How would he handle war? Would the first suggestion of bullets whizzing by his head cause him to duck and run? Not likely. Martin had been planning for this day for a long, long time.
But his deployment wasn't just about him, indeed the whole family was involved. Charlie's brother, Private Second Class (PV2) Eddie Martin idolized his older sibling. So much so, he followed his brother's footsteps joining the Guard a year after Charlie had. And then there was younger brother, Dan. He was watching the whole thing way to up close and personal. Hope and Rod Martin were part of the process too. How would they navigate the coming year. Would the family be able to handle all of the stress and uncertainty? They were all about to find out. In order to do that though, they needed something to arm themselves with. They found the perfect weapon. One that didn't use ammunition".
Looking forward to where this marketing will take us. It's in your hands God.
YGG,
John
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| Going to the Fair |
